Startups, hack money incomes and outcomes – spend money on the right things

Hack money incomes and outcomes

Find creative ways to avoid unnecessary costs and get as much free resources as you can.

In the beginning of our startup, we didn’t have an office. My partner and I worked from our home, so we did not have to pay for an office space. But after some time, we were starting to grow the development team. We needed a place to meet with everybody. We rented a place at a very low cost. We tried to find co-working offices, but in our region it would cost more than having our own space. Then we needed to buy furniture. We discovered that new furniture prices were very expensive. We found a great alternative: asked some relatives for donation and also looked in auction websites. We could set up everything we needed for the office with less than US$500.

“In our company we have policy that you can spend company’s money on whatever you like, but you should treat it as it was yours. If you need something, it is ok to buy it, if you would pay for it yourself, too. It is kind of test that your really need that.” – Veli-Pekka (entrepreneur).

The day we bought furniture in an auction website
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How to attract talents to your Startup?

Long term purpose instead of money

Differentiate from big companies to attract talents.

Work tableWhen I started Playax with my partner Juliano, we did not have money to pay high salaries for tech talent in São Paulo, one of the most expensive cities in Brazil. Our startup was a high-tech innovative platform in the music industry, so we needed the best developers to create complicated algorithms. On a first try, we offered bellow average salaries, but even if some developers were interested in the company’s challenges, they did not accept the job. When we started to offer equity, we attracted exactly the people we wanted to our team: people with passion and long-term commitment with the company. Moreover, people willing to give up high salaries in exchange of being part of the company’s construction and purpose. 

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O Hype que só atrapalha

O tema startups e empreendedorismo virou moda. Tanto é que já virou até tema de novela na Globo. O fato de virar moda e de muito se falar sobre o assunto em si é até bom. Antes ninguém sabia o que era uma Startup. Esse hype estimula o empreendedorismo e o surgimento de empresas com potencial de inovação. Novos empreendedores nascem e se manifestam. As pessoas têm a oportunidade de aprenderem umas com as outras. Começa a se formar uma comunidade que se ajuda e se auto-motiva.

Junto com esse mar de possibilidades positivas para o empreendedor, surge também muita porcaria. Quando a onda vem forte e arrebenta, o que sobra é espuma, que só faz volume e não tem força alguma a não ser para obscurecer a nossa visão. Não me refiro apenas ao oportunismo ou mal caráter, mas também à incompetência, seja pela desinformação, seja pela falta de visão sistêmica ou pensamento holístico (e diria até falta de um certo altruísmo). Talvez tudo que exista de ruim em um ecossistema de Startups seja uma mistura de um pouco de cada uma dessas coisas.

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Convite – exame de qualificação doutorado – Startup Ecosystem Framework

Convido colegas e professores ao meu exame de qualificação de Doutorado em Ciência da Computação, trabalho do grupo de pesquisa em Empreendedorismo de Software do IME-USP

Título: Startup Ecosystem Framework

Candidato: Daniel Cukier
Data: Terça-feira, 31 de março de 2015
Horário: 10:00 horas
Local: IME-USP, sala 2 – Bloco B

Comissão julgadora:

MEMBROS TITULARES
Prof. Dr. Fabio Kon (Presidente) IME – USP
Prof. Dr. Guilherme Ary Plonski FEA – USP
Prof. Dr. Paulo Antonio Borges Lemos UNICAMP

MEMBROS SUPLENTES
Prof. Dr. Marco Aurélio Gerosa IME – USP
Prof. Dr. Martinho Isnard Ribeiro de Almeida FEA – USP

Resumo:

After the popularization of Internet in the 90s and the mobile technologies in the 2000s, we saw an amazing growth on creation of new high-tech companies around the globe. Most of these companies, known as startups, are born in technology clusters also called startup ecosystems. The objective of this PhD research is to advance the understanding of how software startups work, what are the elements that influence their behavior and how startups relate with other players in their ecosystem. For that, we are developing a conceptual framework model by using qualitative research techniques. In these presentation, we will explain the methodology, as well as the preliminary results for both São Paulo and Israeli ecosystems and the expected outputs of a third case-study in a mature ecosystem

Comparing cloud services for Startups

nuvemEvery Startup that has services online needs a cloud provider. Startups do not have time to build their own physical server infrastructure. They need to focus on their product or service development. But what cloud to use? There are so many different options, and CTOs do not have time to test each one of them. Maybe this post will help new Startups  to choose between all cloud providers available.

The experience that I had with Playax was not typical, for two reasons: the first was that I have a lot of experience working with cloud. After working at Locaweb for 5 years, and developing software for internal cloud team, I spent one year in my PhD studying cloud services. The second reason is that Playax product is highly dependent from cloud. We are a BigData company. We needed a big infrastructure from day one. Our MVP needed a lot of cloud resources to be useful to our customers. Most of Startups do not need that much infrastructure, at least not before it starts growing fast.

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Funk Cavala (Go horse)

Esse funk explica a metodologia extreme go horse, uma maneira incrível de desenvolver software:

Meto meto meto meto
Meto metodologia
Enfio um if igual cavalo
No programa faço orgia

Vai cavala, Vai cavala,
Enfia um if e manda bala

Sou programador responsa
Fazer teste é pra coxinha
Só otário refatora
Meto um if e amacio

Qualidade é o meu ovo
Vou fazer bem rapidinho
Compilou já tá valendo
Faz commit e sai sorrindo

DevOps patterns to scale web applications using cloud services

This article was accepted to publication at SPLASH 2013Wavefront Experience track.

Scaling a web applications can be easy for simple CRUD software running when you use Platform as a Service Clouds (PaaS). But if you need to deploy a complex software, with many components and a lot users, you will need have a mix of cloud services in PaaS, SaaS and IaaS layers. You will also need knowledge in architecture patterns to make all these software components communicate accordingly.

In this article, we share our experience of using cloud services to scale a web application. We show usage examples of load balancing, session sharing, e-mail delivery, asynchronous processing, logs processing, monitoring, continuous deployment, realtime user monitoring (RUM). These are a mixture of development and system operations (DevOps) that improved our application availability, scalability and performance.
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Domain Driven Design em Teatro

Apresentamos hoje na Agile Brasil a peça de teatro sobre “Domain Driven Design”, com algumas melhorias desde a última versão. Quem quiser, pode conferir o roteiro aqui. Mais uma vez, fizemos uma música bacana, um Xote! Segue a letra da música e abaixo o roteiro, que está no git:

Xote do DDD

Sou consultor, estrategista sou doutor
Te pergunto seu cliente:
quem é teu fornecedor?
Se não existe tua sina é conformista
Dessa equipe a minha vista
Tu depende sim sinhô

Dê Dê Dê
Não resolve os problemas,
Mas ajuda a entender

Dê Dê Dê
Só clareia as perguntas
que você vai responder
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Migrating from RubyOnRails to Scala Play 2.0 (part 1)

play_full_colorThe last week I was on vacation and I used the time to study a new technology (things that nowadays I don’t have time to do in daily life).

I decided to migrate my wife’s website (for those who don’t know, my wife is the very famous brazilian singer Daniella Alcarpe, known also as @cantora).

The website is quite simple and easy to develop. Actually, there is no rocket science at all in everything I did. But I had a lot of fun and I learn a lot of things. This post cannot be used as a complete migration plan for those who want to migrate from Rails to Play, but it will give you an idea of the work you will have. Basically, you will have to re-write everything from scratch… 🙂 or almost this…
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